$22/day per city → 3–7 orders/day at CPA under $15.

The challenge

Three independent adult retail stores across Canada needed paid acquisition that actually paid for itself. The category is restricted by ad networks, average order value sits around $103, and the client had a tight $22/day per-city budget. Most agencies refuse to touch the vertical.

What we did

• ●Google Ads Search campaigns per city (Winnipeg, Calgary, Toronto)
• ●Tight geo-radius targeting (15–50 km depending on market)
• ●18 phrase-match keywords + 25 negatives per market
• ●GA4 + conversion tracking (Add to Cart, Checkout, Purchase)
• ●On-site SEO: schema, meta, H1, alt tags, collection optimization
• ●Operating-hours scheduling (9 AM–11 PM)

Outcome